Customer Loyalty Blog
Help Scout's Customer Loyalty blog shares applicable ideas for how to build and measure true customer loyalty. Twice a week, over 50k subscribers receive a newsletter with a fresh article centered around delighting customers. Each article is visually branded with a unique illustration I created based on the subject matter and content.
While good writing stands tall without ornament, every piece of a creative canvas should be put to good use. Photography, even stock, certainly has a creative power, but a hastily chosen stock photo just didn't meet the standards the content team set for the blog. Rather than form the content’s identity with snapshots from the bargain bin, there was a value to create something unique and visually delightful to outfit each article.