Stephen Andrew Murrill
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Customer Loyalty Blog

Customer Loyalty Blog

 

Help Scout's Customer Loyalty blog shares applicable ideas for how to build and measure true customer loyalty. Twice a week, over 50k subscribers receive a newsletter with a fresh article centered around delighting customers. Each article is visually branded with a unique illustration I created based on the subject matter and content.

 
 
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Visual Fingerprint

While good writing stands tall without ornament, every piece of a creative canvas should be put to good use. Photography, even stock, certainly has a creative power, but a hastily chosen stock photo just didn't meet the standards the content team set for the blog. Rather than form the content’s identity with snapshots from the bargain bin, there was a value to create something unique and visually delightful to outfit each article.

 
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