Stephen Andrew Murrill
stphn-listing-hs-brand.png

Help Scout Brand

Help Scout Brand

 

Help Scout makes excellent service and customer support achievable for companies of all sizes. Over 8,000 teams around the world use the product to serve their customers on a personal level. I worked alongside the brand team to help develop a fresh visual identity, including a new logo mark and visual language elements. 

 
 
hs-brand-casestudy-master-01.png
hs-brand-casestudy-master-02.png
hs-brand-casestudy-master-03.png
 
 

Logomark

During the logo development phase, we had to ask ourselves a lot of questions. "Does this concept portray our core values, and connect with our brand?" "Should the mark symbolize our products?" "Does this icon look like a logo for a landscaping company?" We considered every facet of the company, and how we viewed it, and how it was viewed by our customers. We thought about longetivity, and stayed aware of trends. Throughtout the process, we questioned whether or not the mark should be abstract, literal, or even simply an element lifted from the existing mark, which was a laurel. We wanted it to be fresh and new, but still maintain a strong brand connection.

 
 
hs-brand-casestudy-master-exploration-full.png
 
 

After months of exploration and countless concepts, we came up for air with an abstract mark that was engaging, felt on brand, and resonated immediately with the team. The three swift lines reflect the company's three core values, three products, and subtly allude to an "H" and an "S". They are Help Scout.

 
 
 Anatomy of the mark

Anatomy of the mark

 Icon pattern variation

Icon pattern variation

 Letterpressed notecards featuring Help Scout's private jet

Letterpressed notecards featuring Help Scout's private jet

 
 
 Color Palette

Color Palette

 
 Marketing Icons

Marketing Icons

 Scouticons

Scouticons

 Event banner

Event banner

 Stickers

Stickers