Help Scout Illustration
Help Scout, a software-as-a-service (SaaS) company, makes excellent service and customer support achievable for companies of all sizes. The feature rich products are used by over 8,000 support teams across the world, and effortless user experience throughout the app is a priority. It was imperative to create an illustration and icon system that blended seamlessly in with a minimal user interface, but was powerful enough to communicate clearly and quickly to the user.
Assist & Delight
Effective communication at each touch-point is imperative throughout the app and marketing site, but it is also important for the whole experience to feel human. The character and personality of the illustrations throughout the product and blog sparked delight, and helped build a solid, trustworthy connection between us and our users. From empty state to inbox zero, each illustration and icon was created to enhance the user experience, not decorate it.
The visual style was developed from the ground up to work in any environment and situation. By implementing a set of guidelines, illustrations and icons could be created at various scales, weights and complexities, while working together as a cohesive visual language.