Stephen Andrew Murrill
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Help Scout Illustration

Help Scout


Visual language and illustration system

Help Scout is a technology company that makes powerful customer service tools, which are used by over 8,000 support teams across the world. As part of a major rebrand, I developed a new cohesive visual language system to be used across all their marketing channels and app experience.

 
 
 
 Scheduled Maintenance

Scheduled Maintenance

 New feature: Search

New feature: Search

 New feature: 2FA Authentication

New feature: 2FA Authentication

 
 New feature: Reporting

New feature: Reporting

 Full mailbox

Full mailbox

 No Access

No Access

 
 Search

Search

 No results

No results

 Scouticons   (View full set)

Scouticons (View full set)

 
 

Design

Effective communication at each touch-point is imperative throughout the app and marketing site, but it is also important for the whole experience to feel human. The character and personality of the illustrations throughout the product and blog sparked delight, and helped build a solid, trustworthy connection between us and our users. From empty state to inbox zero, each illustration and icon was created to enhance the user experience, not decorate it.

 
 
 Inbox Zero illustrations were evolved into a Slack emoji set

Inbox Zero illustrations were evolved into a Slack emoji set

 Inbox Zero Illustrations

Inbox Zero Illustrations

 Repeatable icon pattern

Repeatable icon pattern

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 Primary icon set built for marketing and product use

Primary icon set built for marketing and product use

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Scale

The visual style was developed from the ground up to work in any environment and situation. By implementing a set of guidelines, illustrations and icons could be created at various scales, weights and complexities, while working together as a cohesive visual language.

 
 
 Humans of Support characters

Humans of Support characters

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 Playlist Theme icons for HelpU

Playlist Theme icons for HelpU

 Strength in Community tee artwork

Strength in Community tee artwork

 Polymailer artwork

Polymailer artwork