Visual language and illustration system
Help Scout is a technology company that makes powerful customer service tools, which are used by over 8,000 support teams across the world. As part of a major rebrand, I developed a new cohesive visual language system to be used across all their marketing channels and app experience.
Effective communication at each touch-point is imperative throughout the app and marketing site, but it is also important for the whole experience to feel human. The character and personality of the illustrations throughout the product and blog sparked delight, and helped build a solid, trustworthy connection between us and our users. From empty state to inbox zero, each illustration and icon was created to enhance the user experience, not decorate it.
The visual style was developed from the ground up to work in any environment and situation. By implementing a set of guidelines, illustrations and icons could be created at various scales, weights and complexities, while working together as a cohesive visual language.